How to create Reels on Instagram: do’s and don’ts.

Reels are probably the most successful format on Instagram at the moment. Their aim is to be 60 seconds max of short, sharp, engaging and bingeable content that people can consume quickly. They give you access to popular sounds and songs, and also countless creative effects to edit your video.

One of the most important things to understand about Reels in order to create them, is how the algorithm works with them.


An important factor is your history of interacting with the person who posted, so if someone has engaged with a ton of your content they are more likely to see your reel because it shows they enjoy your content, and Instagram is trying to push content out to people who enjoy it.

The algorithm considers which Reels a user has engaged with in the past, and whether they’ve had any direct interaction with the content creator. That means responding to comments, DMs, and tags can help get your content shown in peoples’ feeds more often. Instagram recommends you content that they think you’re going to like, that you think is entertaining or funny, it depends how you use Instagram to have them recommend content.

Straightforward, another important factor in ranking reels is information about the reel itself, for example, the video understanding based on the pixels and the whole frames as well as popularity, the audio track that you’re using if it´s a trending audio that people tend to enjoy, if they tend to engage with.

Summing up, the goal of Instagram’s Reels algorithm is to surface content users will enjoy watching and actively engage with. In order to determine which Reels to show users, Instagram’s algorithm considers how likely an individual is to: Watch a Reel the whole way through it and like it.

A good rule of thumb is to share a Reel when you have something worthwhile and scroll-stopping for your audience. Considering Reels are becoming a massive part of many brands’ content strategies, posting 4–7 Reels per week can maximize the amount of new accounts you reach.

Reels have become a key frontier for organic reach on the app. You reach a lot of people who don’t follow you so the more people you reach with your Reels, the higher your chances that follower count and engagement rate will grow.


To create a Reels, you need to open Instagram Stories, and there you will find the option that interests you. From there, you can select a song or sound for the audio, set the timer and combine different videos into one. If you’ve created content for TikTok before, you’ll find it extremely easy.

2022 INSTAGRAM REELS TUTORIAL FOR BEGINNERS | Easy walkthrough on how to film & edit reels in IG app

On their blog, the folks at Instagram stated that the Reels feature keeps your privacy settings in mind. So, if you have a private account, the Reels you make will not be shared publicly and will only be viewable by your followers.

On the other hand, if you have a public account, your Reel can end up on the Explore page and other users can use the sound you create to edit a clip in which you will be tagged. So, if you want to grow your audience by creating on Instagram Reels, the first step is to have a public account.



We hope we’ve made the mission of creating a reel on Instagram easier for you.

Originally published at on April 5, 2022.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Melboss Music

Melboss Music


Melboss is a music company responsible for the development of artists in the digital ecosystem.