1 day agoADS Performance in 2023: top tips from our teamIn the evolution of marketing, AD campaigns are a key factor in increasing the outreach our professionals seek. Successful performance can become one of the touchstones that help the achievement of our goals. …Interview4 min readInterview4 min read
1 day agoInfluential Women In MusicThroughout the industry’s evolution, women have been integral in the shaping music as we know it today. …Melbossmusic5 min readMelbossmusic5 min read
Mar 3Meta launches a new paid “Blue-check” subscription: how does it affect artists?This past Sunday, Meta, founded by Mark Zuckerberg, announced the launch of its program “Meta Verified”, affecting both Facebook and Instagram. The project is already being tested in New Zealand and Australia.Marketing4 min readMarketing4 min read
Feb 22The impact of the Black community in the music industryThe music industry has been shaped throughout time by many influences, including the contributions of the black community. In Melboss Music we celebrate the music industry as a safe place for expression and community. For this exact reason, we will honor Black History Month with a trip down memory lane…Melboss6 min readMelboss6 min read
Feb 7Digging deep into Spotify´s algorithmWith positioned as the most used music streaming service in the market, more and more artists are looking for ways to get their songs featured on algorithmic Spotify playlists to guarantee their exposure and growth. But what makes Spotify´s algorithm so powerful? …Melboss6 min readMelboss6 min read
Jan 26Melboss Selects: Artists to watch this 2023In a world increasingly saturated with music, it’s easy to get lost in the crowd of emerging artists fighting for a place in the industry. The fact that more than 100k new songs get uploaded daily to the internet only emphasizes this reality. At this point, consistency, perseverance, a singular…Marketing5 min readMarketing5 min read
Jan 4Predictions and Trends for 2023Predictions and Trends for 2023 2023 is here and so are our predictions and trends for this year. What do we know for certain? Content is still king, but only if it gives the possibility to the user of engaging; AI is here to stay, and even talk to us…Music4 min readMusic4 min read
Dec 12, 2022Melboss Ranks: Best Music Campaigns of 20222022 was a crazy year for music. We were witnesses of the consolidation of Bad Bunny as the biggest artist worldwide, Harry Styles broke records with his song ‘As it Was’, and a lot of legendary bands like Placebo, Paramore and Yeah Yeah Yeahs returned to the stages after many…Melboss8 min readMelboss8 min read
Nov 16, 2022Melboss Ranks: our top 10 music websitesToday we’re starting with a brand new blog section: Melboss Ranks! A list of our team´s top recommendations on different topics. For this first edition, we´ve asked the whole Melboss team what their favorite music websites and online magazines to read about music were. In the following list, you´ll have…Melboss5 min readMelboss5 min read
Nov 2, 2022Can memes and funny trends help you boost your music career?Memes have taken over the world. This isn’t news. It has been years since anyone on the internet went a day without seeing at least one funny little video or image. That kind of stuff that’s so hilarious that you just have to share it with that friend of yours…Music4 min readMusic4 min read
